Think we go on about Marmite too much, do you? Well, it’s time to introduce you to another great British yeast-based foodstuff delight.
What’s Bovril?
This is a thick, salty yeast extract with a slight taste of meat (beef). It’s typically consumed as a drink, but you can spread it on toast as well.
It’s quite pricey (about £4) and comes in an enormous, bulbous glass jar. It’s difficult to miss in shops, in part due to its iconic and enduring cultural status.
Where Did Bovril Come From?
According to its distributor, Unilever, in 1870 during the Franco-Prussian War one Napoeleon III was after a solution to feed his massive army.
Ordering one million cans of beef, Scottish individual John Lawson Johnston solved the problem with his invention—Johnston’s Fluid Beef.
In 1886, it got the catchy new name Bovril. Hey ho, a legend was born. By 1900 it was everywhere, with canny advertising campaigns to pelt it at the nation.
Its popularity swelled and it became a staple war food, serving soldiers during World War I and II.
It stays much the same now. However, in 2004 Unilever actually removed the beef aspect of the foodstuff due to ongoing concerns about prions and BSE (see The Family That Couldn’t Sleep).
But then Unilever reversed that decision in 2006. So, Bovril remains a national darling that peddles beef at folks.
If you want a vegetarian/vegan alternative, then Marmite is the one for you.
How Do You Eat Bovril?
Well, you should drink it. But you’re allowed to eat it, too, it’s legal. You can spread it on toast. Or add it to the likes of casseroles and stews.
We’ve seen Atlas Obscura mention it a few times. Although we’re not sure we agree on its insistence (or preference) that Bovril is a toast-based snack.
Bovril is a thick, black, glossy, meat-based extract that is best enjoyed with butter on toast, or, as is traditional, sipped with hot water as a kind of beef tea. https://t.co/c34Xq6hvsL
— Atlas Obscura (@atlasobscura) July 22, 2020
Generally, we think of Bovril as a drink. Whereas Marmite is what you spread on toast.
And as for the whole Bovril/Marmite situation… the difference is one is vegatarian, the other isn’t. However, the former IS banned in America, we believe.
Possibly. But then we thought Marmite was banned from Canada. There’s conflicting information about this online, dammit!
Why Is It a British Icon?
Thanks to its involvement in feeding troops during two wars. Plus, it became a staple at football matches during the winter to keep fans warm.
So, it’s one of those things. It’s become a legend by dint of it being in the right place at the right time, whilst remaining pliant and pliable for the masses.
Good, eh? Although we much prefer Marmite. The beef thing didn’t ever really do it for us.
Sounds awful, I’m in team Marmite!!!
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Yes! Excellent choice. Give yourself a pat on the back.
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Bovril >>>>>>>>>>>> Marmite. Fight me
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There may well be riots due to that comment, sir. Riots!
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UCH! Barfvril would be more like it. My mom used it when I was a kid. I still have nightmares! I suppose you eat the stuff with mushy peas.
I watched the video until the part of the crying ox.
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I’m not sure I’ve ever even tried Bovril to be honest. Marmite is more my thing. I’ve never been a red meat fan.
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Aww, how sweet. I approve of your non-Bovril stance! However, re: Marmite…. I think we will have to duke it out…….. when the pandemic is over. Ah, so much to look forward to when this ship is all behind us!
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Duke it out… like a Star Wars type light sabre battle? Fair enough. You Canadians and you’re quirky ways!
I did a book review on How To Avoid Huge Ships. Useful reading for you until this is all behind us.
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Yes… I see your ship! It’s behind you.
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In the early 70s I think it might have been a legal obligation for swimming pool cafeterias to serve Bovril.
I’d rather have licked the underside of the diving board clean…
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More of a tea fan then, eh?
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Well, back in ’73 tea, in our house at least, was seen as more of a grown-ups thing. Like most other flares and Paisley shirt wearing urchins the greater part of my liquid intake came from the Alpine pop lorry of legend…
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Flares, Paisley shirts, and Bovril. Don’t get no more British than that, fetler.
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I used to drink Bovril. Not bad, though the milk and sugar made it taste a bit funny.
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I knew someone who used to add milk and sugar to mint tea. An odd combo.
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As you know everything ….. is that like the French Viandox ?
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I’ve not tried Viandox. Bovril is yeast extract, so it has a pungent kick to it. It’s basically gravy with a sting.
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Ok – with a sting ? nothing like that in our fabulous Viandox !!!
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No, more like gravy with a wasp in it.
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I don’t understand you Englanders at all. Bovril? Marmite? Those are fighting words in America ( like most things) pass that Bovril and it better be good or else Piccadilly square .
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I wouldn’t say Bovril is “good”, but it’ll certainly put hair on your eyebrows.
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Finally, a cure for the browless.
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