We’ve got a late entry into our Tea Week today, simply as we forgot to mention this once great tea in our actual Tea Week. This one, unfortunately, has a sad story. It no longer exists. It’s a dead tea. This is particularly surprising as the brand belonged to Mr. Scruff, Manchester’s musician of sorts.
He had an uber cool café called Cup in the Northern Quarter for a few years, but it seems he moved on and forgot to bother making any more of his glorious teas. There was the astonishing Mint and Chilli combination which we’ve lost the packaging for (bummer), but we do have the tin with the awesome promotional packing for the English Breakfast range. Huzzah!
Mr. Scruff’s make us a brew!
We could rant about the other flavours, but the brand has been defunct for several years now. This is truly disappointing. Back in the day, circa 2008, Mr. Scruff did produce these super cool little tins filled with 50 English Breakfast tea bags! It was excellent tea and most likely the Assam flavour, so perhaps turn to the truly amazing Assam Tea with Vanilla to get your fix.
Unfortunately, all we can do is reminisce about a great tea brand which is now no more. Mr. Scruff (he’s a DJ, we just looked it up) continues to prance around Manchester mixing his funky beats, but this great city is tragically lacking a distinctive brew to match the outright brilliance of Mr. Scruff’s effort. For shame!
Awesome content marketing
Mr. Scruff’s range embraced the new era of content marketing with gusto – it was started in the UK by Innocent’s smoothie range being all twee and quirky. Many brands watched this jealously and attempted to replicate the popular formula, failing miserably in the process. Mr. Scruff did manage to hack it, though, and his efforts were fun and lovely. One can truly tell he’s a tea fan – now that’s content marketing, yo.
We include the above imagine as an example, although each different flavour had unique designs across the box. This was our favourite though, and it was this tea from Mr. Scruff which kickstarted our obsession with the stuff back in 2008. This is, how you say, pretty gosh darned awesome of him. Imagine if it hadn’t happened! We’d be left drinking bloody coffee (no offense coffee drinkers… well, maybe just a smidgen).